Luis Zubieta

Luis Zubieta is a general manager, CMO, speaker and business advisor with more than 35 years of experience building and transforming brands in consumer goods, retail and services. He has lived and worked in Mexico, the United States and France, a multicultural perspective that defines the way he leads: always looking for the intersection of business, brand and people.

Throughout his career he has led the transformation of companies such as Blockbuster, Danone, Red Bull, William Grant & Sons and Nutrisa, turning brands into category leaders and teams into engines of profitable growth. In 2022 he founded Infinity Growth, his consulting firm, where he developed the Infinity Growth Cycle methodology, an approach that places the brand and strategic priorities at the center of every business challenge.

He is a board member, an MBA professor of leadership and marketing at Universidad Anáhuac, and a speaker. His talks “The difference between ego and resilience, and the freedom of understanding it” and the TEDx “Your life from another perspective and the power of your personal brand” reflect his deepest conviction: that real growth, in business as in life, begins with understanding the difference between ego and resilience.